ALEX TREHARNE / There are infinite routes to making positive change
November 14, 2016
At only 23, Alex Treharne radiates a wisdom well beyond his years. He is eloquent, driven, talented and stands true to his beliefs. Not only has he has channeled his passions to create a series of businesses (3 to be exact) but he has made room in these businesses to give back .
I believe that, when it comes down to it, we should define ourselves by the value we've added to society rather than the things we've managed to accumulate. I try my best to live by my convictions, when I was at university I decided to go vegan and I've stuck to that ever since. If something is important to me then I'll try my best to align it with my daily behaviour.
How do you make a positive contribution?
I have tried to add something to the industry I work in, providing good PR to independent artists at a competitive rate. As an independent artist, I know that it's not always easy to find extra cash - so I'm pretty flexible when it comes to what I charge. I want to help as many emerging artist realise their full potential as much as possible.
"I believe that, when it comes down to it, we should define ourselves by the value we've added to society rather than the things we've managed to accumulate."
Why is this important to you?
It's a really tough industry to break and if I can help build a community of supportive individuals then it'll make it easier for all of us.
How do you hope to see your multiple businesses grow in the next few years?
I'd like to continue doing what I'm doing with the PR, it would be great to expand the team and employ a few people when I'm in a position to do that. I want to strike a good balance between the PR and my songwriting, give myself enough time to focus on that as well. Who knows what will happen, I only started Gold+Grey 9 months ago and it's grown faster than I ever expected.
What attitudes do you hope to see change in the future? What attitudes do you hope to see stay the same?
I hope that minority groups don't feel marginalised within society, my mother is from Malaysia and was raised by Muslim parents. I think it's dangerous to push minority groups to the fringes, everyone should feel welcome and appreciated; that's how communities thrive. I'd like to see a more inclusive society, both here in the US and back home in London. It's also important to me that religious freedom doesn't impose upon civil liberties; it would be a massive backwards step to see the rights of LGBT, POC and women curtailed. I really hope gay marriage and Roe v Wade can't be touched by Trump.
What advice do you have for someone who might be looking to use their passion to channel positive change?
There are infinite routes to making positive change; whether it's making music, becoming a lawyer or being politically active. There are always choices to be made, whatever you do - the important thing is taking responsibility for those choices and their wider impact.